Tuesday, 25 January 2011

A very glam field trip


One of the things Mills & Boon has cooked up to announce the launch of their brand new RIVA line is to partner with Selfridges, the famous London department store. On the ground floor, near the Marble Arch end of Selfridges, is the Wonder Room – a section of the store full of bright and sparkly things, like Tiffany jewellery, fine perfumes and designer handbags.

Right in the front corner of the Wonder Room is a new ‘pop-up’ shop called the Together Shop, which be around for six weeks, until just after Valentine’s Day.
As the perfect place to find a gift for your valentine, the Together Shop showcases products that go in pairs or are meant to be shared, like salt and pepper pots or tandem bicycles and iPod speakers, but there is also exclusive jewellery and tableware.



Of course, as soon as we mention the word “romance” in the UK, we think of Mills & Boon – and it’s only fitting that there should be tables and shelves of M&B books, displayed against a backdrop of vintage book covers. There are even some of the vintage books themselves in glass display cases.

The Together Shop is selling the new RIVA line from M&B, and Three Weddings And A Baby – even though it won’t be available for a while in high street shops – is sitting there amongst the other January and February Riva releases.
Of course, I had to take a little field trip, just to go and have a nose…


Here are some of my pics:


The wall of vintage M&B covers, with RIVA books strategically placed as part of the display.
(Many people have asked if they can buy the posters, apparently!)


All the display tables in the Together Shop are made up of mirrored jigsaw pieces, and here's the little jigsaw-themed label on the M&B table.


A stack of RIVAs, waiting for some stylish shoppers to nab them.


Another section of the display wall.

And if you head off to the Together Shop in Valentines week, Mills & Boon author Heidi Rice will in residence, working on one of her books and giving some advice on how to write your own love story! More about that nearer the time...

4 comments:

Julie Cohen said...

Love it! How gorgeous is that? Makes me want to snap them all up, like sweets...

liz fenwick said...

Brilliant!
lx

Nina Harrington said...

Oh, oh, oh. Bouncy. I have just seem my Feb RIVA book on the shelf next to yours in WH Smiths and now on your pics from ... gasp.. Selfridges.
Totally cool.
Thanks for taking the photos and posting.
Nina

Fiona Harper said...

Nina, I will send you pics! (and I'm bouncing too!)